Go to Market breakout notes

How do we build awareness of RChain

Targeted Personas

• Platform developers

• App Developers

• Synergistic community members - Burners, Platform.coop

Marketing Plan for Mercury

• What are the activities?

  • Software Release Events

  • Speak at Conferences, Attend conferences

  • Social Media Channel Management

  • Reach out to traditional media - Press and print

• What is needed from Development at specific points in the plan?

  • Advance notification of impending software releases

  • Content - Blog posts, technical documentation, articles

• What are artifacts?

  • Prepare speaking material and decks in advance on a variety of topics so that last minute speaking engagements can be accepted.

  • Topics for speaking materials

  •  

    Blockchain basics/primer.

    Correct by Construction (& why it matters)

    Blockchains are more than just cryptocurrency.

    Is blockchain right for your use case?

    Blockchains in 2025

  • Medium Blog posts (check analytics and see what the response)

  •  

    RChain versus other Blockchains

    RChain Namespaces

    Object Capability Security Model

  • Content for traditional media outlets

    • Audience is much more broad

    • Need to be focused on solving specific problems and Blockchain basics.

      Need specific use cases that would be interesting.

• Targeted Audience

  • Open Source Community

  • Burners

  • Platform.coop

  • Social Media Channels

    • Official

      • YouTube RChain CoOp Channel

        • Very short form video for YouTube - testimonials.

      • Slack

      • Discord #general channel

      • Twitter

      • Facebook

      • Reddit

      • LinkedIn

      • Medium Blog Posts

      • Testimonials

        • Conduct interviews & Ghost write

        • Influencers - Need a set of influencers in verticals.

      • Newsletters

    • Who is going to moderate the Social media channels?  

      • Is @Daniel Grachanin (Unlicensed) willing to do this for a short while?

    • Informal social Media

      • Informing membership of content, so they can share on their own channels.

•  

  • Conferences & trade Shows

    • Blockchain specific trade shows

      • Reference schedule on Google Drive: https://docs.google.com/spreadsheets/d/1WCwsVoV02wqvgDzPYBn2BVLPsen_tKl7IdMpxTVH7Ls/edit#gid=0

      • Intention is to have speakers at these major events.

      • Consensus 2018 - May @ New York

      • Token Summit 2017 San Francisco - Lawrence is attending

      • Sponsor events at conferences (may be expensive - defer to later)

      • #conference name for offsite events.

    • Finance specific trade shows

      • EnsureTech

      • JPMorgan hosts a tech conference every year

      • Money2020

  • Workshops

    • Internet Identity workshops

Lastly - Accounting for all this work

• Who is executing against this plan?

• Is it a member of the community?  Is it a staffed position?

Action items:

• Budget Considerations

• Staffing to execute against the plan

  • Marketing Manager

  • Community Manager

  • Technical writer (prefer fixed position - training issue)

• Timeline of activities, what happens and in what order - In google sheet for now: https://docs.google.com/spreadsheets/d/1WCwsVoV02wqvgDzPYBn2BVLPsen_tKl7IdMpxTVH7Ls/edit#gid=0

• Community leaders development (tend to have a high attrition rate - how does this shift?)

• What about being opportunistic - Example: Consensus 2017 with Michael -

  • The more we invest in some persons - the more he does for us.

• Where is the strategy around ‘following a nose’.

  • Be strategic about which conferences we choose to invest in.

  • Once there, be open and receptive to all who approach us & follow up by engaging in a timely manner.

• We have to cast the right net.

  • There is a sea of opportunity