Go to Market breakout notes
How do we build awareness of RChain
Targeted Personas
- Platform developers
- App Developers
- Synergistic community members - Burners, Platform.coop
Marketing Plan for Mercury
- What are the activities?
- Software Release Events
- Speak at Conferences, Attend conferences
- Social Media Channel Management
- Reach out to traditional media - Press and print
- What is needed from Development at specific points in the plan?
- Advance notification of impending software releases
- Content - Blog posts, technical documentation, articles
- What are artifacts?
- Prepare speaking material and decks in advance on a variety of topics so that last minute speaking engagements can be accepted.
- Topics for speaking materials
- Blockchain basics/primer.
- Correct by Construction (& why it matters)
- Blockchains are more than just cryptocurrency.
- Is blockchain right for your use case?
- Blockchains in 2025
- Medium Blog posts (check analytics and see what the response)
- RChain versus other Blockchains
- RChain Namespaces
- Object Capability Security Model
- Content for traditional media outlets
- Audience is much more broad
- Need to be focused on solving specific problems and Blockchain basics.
- Need specific use cases that would be interesting.
- Targeted Audience
- Open Source Community
- Burners
- Platform.coop
- Social Media Channels
- Official
- YouTube RChain CoOp Channel
- Very short form video for YouTube - testimonials.
- Slack
- Discord #general channel
- Medium Blog Posts
- Testimonials
- Conduct interviews & Ghost write
- Influencers - Need a set of influencers in verticals.
- Newsletters
- Who is going to moderate the Social media channels?
- Is Daniel Grachanin (Unlicensed) willing to do this for a short while?
- Informal social Media
- Informing membership of content, so they can share on their own channels.
- Conferences & trade Shows
- Blockchain specific trade shows
- Reference schedule on Google Drive: https://docs.google.com/spreadsheets/d/1WCwsVoV02wqvgDzPYBn2BVLPsen_tKl7IdMpxTVH7Ls/edit#gid=0
- Intention is to have speakers at these major events.
- Consensus 2018 - May @ New York
- Token Summit 2017 San Francisco - Lawrence is attending
- Sponsor events at conferences (may be expensive - defer to later)
- #conference name for offsite events.
- Finance specific trade shows
- EnsureTech
- JPMorgan hosts a tech conference every year
- Money2020
- Workshops
- Internet Identity workshops
Lastly - Accounting for all this work
- Who is executing against this plan?
- Is it a member of the community? Is it a staffed position?
Action items:
- Budget Considerations
- Staffing to execute against the plan
- Marketing Manager
- Community Manager
- Technical writer (prefer fixed position - training issue)
- Timeline of activities, what happens and in what order - In google sheet for now: https://docs.google.com/spreadsheets/d/1WCwsVoV02wqvgDzPYBn2BVLPsen_tKl7IdMpxTVH7Ls/edit#gid=0
- Community leaders development (tend to have a high attrition rate - how does this shift?)
- What about being opportunistic - Example: Consensus 2017 with Michael -
- The more we invest in some persons - the more he does for us.
- Where is the strategy around ‘following a nose’.
- Be strategic about which conferences we choose to invest in.
- Once there, be open and receptive to all who approach us & follow up by engaging in a timely manner.
- We have to cast the right net.
- There is a sea of opportunity